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Disney later invested US million on two transponders of Galaxy 1, a Hughes Communications satellite, and spent US million on programming.
It is marketed mostly toward young children, with the exception of their weekend prime-time block that is aimed at both children and pre-teens ages 7-12 year olds, and the Disney Junior programming block aimed at little kids ages 3–6 year olds.
In recent years, the diversity of viewers has increased with an older audience, typically teenagers, young adults and young families.
Since November 19, 2010, the channel is offered with an alternate Spanish-language audio feed, either via a separate channel as part of a Spanish-language network package sold by cable and satellite providers or via a separate audio track with the SAP option, depending on the TV provider.
At the time of its launch, Disney Channel was a premium channel that aired for 16 hours a day, from 7 a.m.-11 p.m. Subscribers initially received a monthly program guide/magazine, though it was phased out by the time the channel began targeting itself as a commercial-free basic channel.
Disney Channel received a special citation from the United States President Ronald Reagan in 1984.