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A port of Candy Crush Saga made using the toolkit, which shared much of its code with the i OS version, was demonstrated, alongside the announcement that the King-developed game would be bundled with Windows 10 at launch.
Microsoft began an advertising campaign centering on Windows 10, "Upgrade Your World", on July 20, 2015 with the premiere of television commercials in Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States.
It is the first version of Windows that receives ongoing feature updates.
Devices in enterprise environments can receive these updates at a slower pace, or use long-term support milestones that only receive critical updates, such as security patches, over their ten-year lifespan of extended support.
Critics also praised the improvements to Windows 10's bundled software over Windows 8.1, Xbox Live integration, as well as the functionality and capabilities of Cortana personal assistant and the replacement of Internet Explorer with Microsoft Edge.
However, media outlets have been critical of changes to operating system behaviors, including mandatory update installation, privacy concerns over data collection performed by the OS for Microsoft and its partners, and the adware-like tactics used to promote the operating system on its release.
"We won’t have an ecosystem for PCs, and one for phones, and one for tablets—they'll all come together." Foley called Threshold a "wave of operating systems" across multiple Microsoft platforms and services, scheduled for the second quarter of 2015.
The first release of Windows 10 also introduces a virtual desktop system, a window and desktop management feature called Task View, the Microsoft Edge web browser, support for fingerprint and face recognition login, new security features for enterprise environments, and Direct X 12 and WDDM 2.0 to improve the operating system's graphics capabilities for games.
Windows 10 received mostly positive reviews upon its original release in July 2015; critics praised Microsoft's decision to provide a desktop-oriented interface in line with previous versions of Windows, contrasting the tablet-oriented approach of 8, although Windows 10's touch-oriented user interface mode was panned for containing regressions upon the touch-oriented interface of Windows 8.
When a window is snapped to one side of the screen, Task View appears and the user is prompted to choose a second window to fill the unused side of the screen (called "Snap Assist").
In its place is Action Center, which displays notifications and settings toggles.